When you look at the big names producing technical clothing you’ll see that all of them focus on outdoors performance.

While this makes sense (when you are in “adventure mode” you need clothing that protects you against the elements) it’s also true that most of our lives are spent in cities and that they can have some of the most dramatic ever-changing conditions in one same day. Temperamental weather changes that can move from nice and sunny to humid tropical storms in just hours, buzzing trains packed with people, freezing cold offices and coffee shops, bolt-like sprints to get that elusive bus, etc.

The thing is that people normally drag the same clothing meant to perform at the outdoors to the cities because of branding, not because of performance.