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High Performance, all-round, tough as nails gear.
In order to better understand the "why" and the "what for" of each of our products we have developed different Zones, and each Zone is composed by different Series.
Classifying our products in the normal categories just didn’t make it, so we developed our own classification.
The graph works with 2 axis, one (the X-axis) representing the best-use scenario ranging from City to Expedition & Kits and the second (the Y-axis) ranging from Warm settings to Cold settings.
All Rounder Zone
Balance is paramount to delivering the highest standards of versatility. Clothing that is built to perform in the city, when traveling, in the outdoors, and everything in between.
The "Everyday Performance Series" was developed to offer the highest levels of versatility without sacrificing performance and slick looks. Clothing engineered to feel like gear.
The "Activewear Series" focuses on products that elevate your level in dynamic and high-stress situations, where fabric performance can make the difference between failure and success.
Hybrid Zone
The zone in between the All Rounder zone and the Expedition & Kits zone. It rescues elements from both zones, on highly technical products.
The "Future Series" is engineered for the extreme conditions the world to come will bring. A world where state-of-the-art fabrics and elements technologies are needed to thrive.
The "E.D.C. Series" (which stands for everyday carry) focuses on essential products with highly technical capabilities you should always bring with you, no matter where or when you are headed. Always be ready.
Expedition & Kits Zone
Nothing is "too much" for the products on this zone. Products built to endure and outperform whatever you throw at them.
The "Everything Proof Series" includes the toughest and most hardcore products in our range. Products built to endure the harshest conditions on Earth and being used by elite adventurers from the Amazon to the Arctic.
